AI Insights · Timothy · March 2025
Top Social Apps Performance on Android in Europe Q1 2025
Explore the performance trends of the top five social apps on Android in Europe during Q1 2025, with data insights from Sensor Tower.
In the first quarter of 2025, the performance of the top social apps on the Android platform in Europe showcased varied trends, as reported by Sensor Tower.
TikTok - Videos, Shop & LIVE saw a consistent increase in weekly revenue, reaching approximately $13.9M by the end of March. Weekly downloads, however, declined from around 1.4M to just under 1M. Despite this, the app maintained a high number of weekly active users, fluctuating around 104M throughout the quarter.
Instagram experienced a peak in weekly revenue in late February, hitting $333.9K. Although downloads decreased from 911K to 691K, the app's active users remained stable, averaging 145M.
Facebook demonstrated a steady revenue pattern, with a peak of $180.5K in early March. Downloads showed a downward trend from 707K to 599K, while active users hovered around 152M throughout the quarter.
Threads maintained stable downloads, averaging around 445K weekly, with active users rising slightly from 16.7M to 17.5M by the end of March.
TikTok Lite - Save Data & Fast had modest revenue, peaking at $5K in early March. Downloads fluctuated, ending the quarter at approximately 262K. Active users showed stability, with numbers around 6M.
These insights provide a glimpse into the social app landscape in Europe, with more detailed analytics available through Sensor Tower.
